Cambia La Letra for ESigualdad

Latin American music has a lot of sexual references, but talking about sexual education in Latin America is still a taboo. And what young people learn is practically all through music. And music does not educate, but perhaps it has to start doing so.

Cambia La Letra was developed in response to the briefing launched by Amnesty International and ESigualdad. The aim was to present a campaign that could raise awareness about the importance of sex education and the right to it in Latin American countries.

CREDITS

ART DIRECTOR: CARLOTA REAL

WRITERS: MARIA BRANCO

SHORTLISTED IN EL OJO DE IBEROAMERICA 2022

if music is universal, sexual education should be too

Through Spotify, we are going to hack the lyrics of these songs. When the sexual parts appear, they are to be replaced by their educational side.

To launch this idea, we will have the collaboration of 6 Latin American artists — Bad Bunny, Anitta, J Balvin, Ozuna, Daddy Yankee and Karol G.