Público is the biggest newspaper in Portugal and we were asked to develop a campaign to get
a younger audience to buy the premium membership. In July 2021, while we were working on the
brief, Portugal was having the biggest vaccination campaign ever against COVID-19.
So we came up with this...
Art Director Carlota Real
Copywriter Diogo Trabuco

(Made in Fuel Lisboa; didn't make it to the streets)
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