Breakup-Proof Hoodie for +351
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Wearing a boyfriend's piece of clothing is a sign of affection. That's why it's so normal for couples to borrow clothes from one another, especially hoodies. The problem is that when the relationship ends, the clothes don’t return to the owner.
Partnering up with the brand +351, we're creating the first hoodie with a breakup policy: a contract between the store and the buyer who allows him to receive a new hoodie if his own is not returned after the end of the relationship. The hoodie went on sale for a special celebration on Valentine's Day.
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Agency
JUDAS, Lisbon
JUDAS, Lisbon
Creative Director: Vasco Thomaz
Art Director: Carlota Real
Copywriter: Ruben de Barros, Francisco Machado
Video
Filmmaker: Rodrigo Santos
Photography
Photographer: João Hasselberg
Special thanks to Rove Lisboa.
The Breakup Policy was written on a big tag in every hoodie
BREAKUP POLICY
Considering that:
a) +351 is aware that its products are meant to be shared between its customers and third parties.
b) At times, the relationships between +351 customers and these third parties come to an end.
c) Sharing processes are inconvenient and potentially litigious.
d) When co-ownership is no longer an option, dividing common property is not a possible solution in the case of +351 products.
e) +351 wants both its customers and third parties to continue enjoying the +351 products that have been shared so far.
f) Even though +351 products are the best, they do not possess the gift of ubiquity.
In good faith and in accordance with the rules of equity, +351 is providing this Relationship Termination Policy / Breakup Policy (hereinafter the “Policy”) for this product, which is regulated by the following
a) +351 is aware that its products are meant to be shared between its customers and third parties.
b) At times, the relationships between +351 customers and these third parties come to an end.
c) Sharing processes are inconvenient and potentially litigious.
d) When co-ownership is no longer an option, dividing common property is not a possible solution in the case of +351 products.
e) +351 wants both its customers and third parties to continue enjoying the +351 products that have been shared so far.
f) Even though +351 products are the best, they do not possess the gift of ubiquity.
In good faith and in accordance with the rules of equity, +351 is providing this Relationship Termination Policy / Breakup Policy (hereinafter the “Policy”) for this product, which is regulated by the following
TERMS AND CONDITIONS
1. The purchase of this product includes the possibility of shared use between the customer and the third party.
2. For the purposes of this Policy, the terms and definitions listed below should be exclusively interpreted with the meaning provided herein:“Policy”: a) the present Relationship Termination Policy / Breakup Policy and its corresponding Terms and Conditions;
2. For the purposes of this Policy, the terms and definitions listed below should be exclusively interpreted with the meaning provided herein:“Policy”: a) the present Relationship Termination Policy / Breakup Policy and its corresponding Terms and Conditions;
b) “Customer”: the person who originally purchased the Product and is in possession of the respective purchase invoice;
c) “Third Party”: the person with whom the customer shared the product and who is in possession of it on the date of exercising the prerogative provided in clause 3 of this Policy, namely the spouse, boyfriend/girlfriend, domestic partner, friend, lover, colleague, companion, comrade, or mere companion;
d) “Product”: the +351 product originally purchased by the customer and shared with the third party.
3. In the event of the occurrence of any vicissitude (including, but not limited to, disagreement, dispute, conflict, litigation, altercation, dissension or contention) that leads to the separation, disunity, uncoupling, divorce or any other form of termination of the relationship between the customer and the third party, and without prejudice to a subsequent resumption or restoration of the relationship by any means whatsoever, +351 will provide, only once, an equivalent product with the same characteristics to the customer who can demonstrate that is no longer in possession of the product originally acquired as a result of the aforementioned termination of the relationship with the third party.
4. To exercise the prerogative provided for in clause 3 and receive the equivalent product with the same characteristics as the initially acquired product and subsequently diverted or misplaced, the customer shall demonstrate the termination of the relationship with the third party and the loss of possession of the original product due to one of the causes provided for in this Policy.
5. For this purpose, the customer must go to a +351 store and:
a) Present the invoice for the purchase of the original product;
b) Present evidences that attest to the termination of the relationship with the third party and the loss of possession of the original product, namely joint personal statements of the customer and the third party or through other documentary evidences or testimonies, pursuant to clause 6 of this Policy.
6. The termination of the relationship with the third party and the loss of possession of the original product can be proven through the presentation of one of the following evidences or testimonies, among others that are deemed appropriate for demonstrating the situation that occurred in the specific case: a) Photographs of the customer and the third party deleted from social media; b) Certificate of dissolution of marriage between the customer and the third party;
c) Certificate of the judicial separation of persons and goods between the customer and the third party;
d) Document confirming the cessation of the non-marital partnership situation between the client and the third party;
e) Third party’s contact block on the customer’s phone;
f) Third party’s profile block on the customer’s social media;
g) Document confirming the filing of an action for division of common property of the family’s home or other common goods between the customer and the third party;
h) Document confirming the change of ownership of the lease contract of the family’s home, or regarding the energy supply, communications, gas or water supply contract of the customer or the third party.
i) Testimonies attesting the end of the relationship between the customer and the third party, namely through the description of facts or circumstances that reveal the absence of a cohabitation relationship, bed and board division or companionship, friendship, conviviality, fraternization or connection through any other means whatsoever between the customer and the third party.
c) “Third Party”: the person with whom the customer shared the product and who is in possession of it on the date of exercising the prerogative provided in clause 3 of this Policy, namely the spouse, boyfriend/girlfriend, domestic partner, friend, lover, colleague, companion, comrade, or mere companion;
d) “Product”: the +351 product originally purchased by the customer and shared with the third party.
3. In the event of the occurrence of any vicissitude (including, but not limited to, disagreement, dispute, conflict, litigation, altercation, dissension or contention) that leads to the separation, disunity, uncoupling, divorce or any other form of termination of the relationship between the customer and the third party, and without prejudice to a subsequent resumption or restoration of the relationship by any means whatsoever, +351 will provide, only once, an equivalent product with the same characteristics to the customer who can demonstrate that is no longer in possession of the product originally acquired as a result of the aforementioned termination of the relationship with the third party.
4. To exercise the prerogative provided for in clause 3 and receive the equivalent product with the same characteristics as the initially acquired product and subsequently diverted or misplaced, the customer shall demonstrate the termination of the relationship with the third party and the loss of possession of the original product due to one of the causes provided for in this Policy.
5. For this purpose, the customer must go to a +351 store and:
a) Present the invoice for the purchase of the original product;
b) Present evidences that attest to the termination of the relationship with the third party and the loss of possession of the original product, namely joint personal statements of the customer and the third party or through other documentary evidences or testimonies, pursuant to clause 6 of this Policy.
6. The termination of the relationship with the third party and the loss of possession of the original product can be proven through the presentation of one of the following evidences or testimonies, among others that are deemed appropriate for demonstrating the situation that occurred in the specific case: a) Photographs of the customer and the third party deleted from social media; b) Certificate of dissolution of marriage between the customer and the third party;
c) Certificate of the judicial separation of persons and goods between the customer and the third party;
d) Document confirming the cessation of the non-marital partnership situation between the client and the third party;
e) Third party’s contact block on the customer’s phone;
f) Third party’s profile block on the customer’s social media;
g) Document confirming the filing of an action for division of common property of the family’s home or other common goods between the customer and the third party;
h) Document confirming the change of ownership of the lease contract of the family’s home, or regarding the energy supply, communications, gas or water supply contract of the customer or the third party.
i) Testimonies attesting the end of the relationship between the customer and the third party, namely through the description of facts or circumstances that reveal the absence of a cohabitation relationship, bed and board division or companionship, friendship, conviviality, fraternization or connection through any other means whatsoever between the customer and the third party.
