CHALLENGE

The Portuguese Academy of Cinema proposed a contest to several universities where students were supposed to create the graphic identity for Sophia Estudante 2019 awards. Montage in cinema was the year’s theme. 

APPROACH

During the research, we realised that the film "Battleship Potemkin", by Serguei Eisenstein, is one of the best references for montage in cinema accordingly to several filmmakers and film editors. We used a set of frames of that film to produce a logical sequence, as well as a set of pictograms representing the different types of cuts in cinema. The main goal was to challenge the usual standards that these events usually have in terms of graphic design. 
Special thanks to the Portuguese Academy of Cinema.

2019 | Carlota & Hélder
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